Structured market intelligence across sector analysis, procurement intelligence, funding landscape, and more.
The AI Market Research Assistant generates a complete research report from a structured set of inputs. You define what you need to know, provide context about your organisation, and the tool produces a formatted report relevant to your specific situation. It covers twelve research types and runs in four stages. The whole session takes between ten and twenty minutes.
The tool operates across three research tiers, each serving a different level of need.
A lightweight scan for early-stage market curiosity. A few inputs, a structured summary, and a set of lines of enquiry to follow up.
Coming soonA structured session with a defined question, calibrated inputs, and a complete formatted report covering findings, confidence ratings, assumptions tested, limitations, and sources.
Adds mandatory validation, source quality standards, inference flagging, and confidence ratings for high-stakes decisions where findings will be shared externally or inform significant investment.
Coming soonSelect the type of intelligence your session needs to generate. Three types build on a parent session and collect both sets of fields in sequence.
| Type | Description | |
|---|---|---|
| UC1 | Sector Intelligence | What is this market? Covers market size, growth, structure, regulatory environment, and emerging trends. |
| UC2 | Competitor Mapping | Who are the key players, what do they offer, and why do they hold the position they do? |
| UC3a | Market Sector Profiling | How does this sector commission provision? Covers procurement patterns, decision-making structure, and market scale. |
| UC3b | Market Sector Profiling — Specific↳ Builds on UC3a | How does this specific organisational type commission provision? |
| UC4a | Offer Viability Assessment | Is there a market for this offer? First-pass viability for any product, service, or programme. |
| UC4b | Offer Demand Assessment — Full↳ Builds on UC4a | Full demand assessment including value positioning and market scale. |
| UC5 | Procurement and Tender Intelligence | What do we need to know about this procurement before committing to a response? |
| UC6 | Partnership and Supplier Ecosystem | What does the partner and supplier ecosystem look like in this market? |
| UC7 | Data, Compliance and Governance⚠ Professional review required | What are the regulatory obligations and compliance landscape relevant to this activity? |
| UC8a | Funding Intelligence — Basic | Is this market funded in a way that makes it accessible? First-pass funding landscape. |
| UC8b | Funding Intelligence — Full↳ Builds on UC8a | Precise funding conditions, eligibility requirements, and strategic positioning options. |
| UC9 | Awards, Qualifications and Regulatory⚠ Professional review required | What does the formal recognition environment look like in this market? |
The context document describes your organisation to the tool: your market focus, strategic questions, known competitors, and route to market. Without it, the tool produces accurate general findings. With it, findings are interpreted against your actual strategic position, so instead of learning what the market looks like, you learn what the market looks like for you. Completing it once and reusing it across sessions takes around ten minutes and pays back in every report you run.
Download the template, complete it, and paste it into Stage 1 of any session.
Download context document templateThe reference page covers the full session flow, what each stage involves, what the report contains, and how to get the most from the tool.
Read the full referenceAvailable to approved users.
Open the AI Market Research AssistantVIABLE WITH CONDITIONS. The market exists, the competitor gap is real, and the demand conditions are favourable. Viability is conditional on: (1) product design that addresses the trust architecture required by the target cohort; (2) a go-to-market approach that leverages existing relationship infrastructure toward B2B or outplacement channels; and (3) sufficient differentiation from graduate-oriented competitors through senior scenario depth, sector calibration, and experience-level sensitivity. A direct-to-consumer launch without significant content marketing investment carries higher risk and slower payback.
Market existence confirmed. A market for interview preparation tools serving mid-career professionals exists and is growing. Labour market disruption and increasing AI tool familiarity have accelerated demand-side conditions in the 24-month window.
Competitor gap confirmed. The main competitors are oriented toward graduate and early-career users. No AI-native product has established a dominant position in the UK mid-career professional segment.
Demand conditions favourable. Large-scale redundancy programmes across technology and financial services have materially increased the volume of mid-career professionals actively seeking new roles, creating a durable rather than cyclical demand signal.
Route to market viable. B2B and outplacement channels align well with a relationship-led market approach and offer better unit economics than direct-to-consumer acquisition.
This excerpt covers the viability finding and assumptions testing. The full report includes the primary research question, five supporting themes, a limitations and gaps analysis, gap flags for follow-on sessions, and a full source reference list.
Download full research report